With the growing trend in the media, the requirement of strong public relations has become crucial. PR is an ever-changing career focused on shaping public perception and managing communication between organisations and their audience. It portrays an identity of communicating, persuading, and building an identity or an entity in the public.
Well-known Public Relations organisations creating strong brand identities.
AdFactor PR
The largest PR firm all over India with its headquarters in Mumbai. It is known for creating deep media reations, and specialises in corporate, financial and crisis communication.
Avian We
A leading PR firm in India known for purpose-driven communication. It specialises in corporate reputation, public affairs, healthcare, and advocacy, with a strong presence across major Indian cities.
Genesis BCW (Now Burson)
A leading Public Relations firm having its headquarters in Gurgaon, a subsidiary of the communication firm Burson Cohn & Wolfe. It offers services like corporate PR, Financial PR and brand communication.
Top firms like AdFactors PR, Avian We and Genesis BCW have elevated the PR industry in India. As a career option, public relations offers a perfect blend of creativity and strategy for curating an image and individuals thriving on similar traits can consider this as a viable career option.
There’s no single path to a career in Public Relations—multiple routes can lead you there. The key is to blend theoretical learning with hands-on experience. This combination not only strengthens your skills but also enhances your creativity and effectiveness as a public relations professional.
The public relations career field is an amalgamation of varied skills like communication, portfolio management, advertising, marketing and so on. Institutions these days cater to courses in public relations and are fully equipped to offer the skills. Some of these are mentioned below:
Public Relations offers varied career paths, each suited for different skills and interests. Explore your inclination with public relations career options listed below:
Public Relations is a demanding field. A field demanding not just knowledge but also connections and newer ways of understanding media and representation. The media requires professionals as dynamic as itself and have the flexibility of creativity and strategising for the brand's image.
Certifications in the field help you maintain your dynamic and creative nature as a public relations specialist. Explore the recommended certifications below:
A personal fit checklist is created for the purpose of helping the students to understand the alignment of their interests and strengths with Public Relations as a career opportunity.
Public Relations
Public Relations is more than just managing a brand's image- it is about building meaningful and authentic relationships with the public, shaping their perspective about the brand, building a brand's identity and communicating the same through a strategic approach.
As an in-demand field, PR offers dynamic opportunities across industries, from corporate firms to entertainment influencers. For those who understand communication, media and connection and enjoy storytelling, Public Relations can be a suitable career opportunity for them.
Q. What is unique about Public Relations?
Ans. Public relations is unique career field as it requires professional to works on building public perception about brand or an individual through strategic communication and storytelling.
Q. How to set a PR strategy?
Ans. To set a PR strategy, define clear goals, understand your target audience, craft key messages, choose the right media channels, build a media list, plan a PR calendar, prepare press materials, and track results to refine your approach.
Q. What is KPI in PR?
Ans. KPI in PR refers to Key Performance Indicators used to measure the success of PR efforts, such as media coverage, audience reach, brand sentiment, and engagement.
Q. Is public relations a good career?
Ans. Yes, public relations is a good career for those who enjoy communication, storytelling, and building relationships, offering dynamic roles and opportunities across industries.
Q. Is PR a high-demand career option?
Ans. Yes, PR is a high-demand career option as brands increasingly rely on strategic communication to manage reputation, build trust, and connect with their audience.
